THE MAIN & PLAIN IDENTITY SYSTEM

Mike Turrigiano states that the Main & Plain's mission is to help prepare and care for pastors, leaders and churches by passing on the treasure trove of spiritual and practical experience I've accumulated over years of ministry in a major metropolitan area – equipping them to become missionaries to today’s non-religious culture and helping them to last.

We designed an Identity system that that conveyed a modern aesthetic with somewhat traditional overtones. This appealed not only the founder but to the group targeted by the organization. This logo was incorporated in all their branding efforts. In less than a year since the launch of their new Identity The Main & Plain has become the organization for the “preparing & caring” of pastors, leaders and churches. They've recieved recognition, funding and succesfully achieved most of their goals for

the first year of their existence.

THE MAIN & PLAIN