PNB NATION PRESS KIT
Design for PNB Nation apparel company. Starlight Studio interpreted and designed what a file would look like if the FBI's Cointelpro Agency (Counter Intelligence Program) would have kept one on their company. Graphics were screen printed on a custom designed die-cut file folder that housed Bios, CD & VHS tape of the Spring Collections. The content of the kit was thorough and very informative in the style of top secret file. The launch and mailing of the press kit resulted in a jump in sales for the spring line that season. The reaction to the concept of the press kit was very positive as a result it became a collectable.
BRANDING / IDENTITIES / PROMOTIONAL ITEMS / APPAREL
PNB NATION REVOLUTION CATALOG
Design for PNB Nation apparel company. Starlight Studio designed and applied revolutionary, graffiti terms and graphics to vinyl cover and inserts for PNB Nation's Spring Collection. Head shots of the priciples of PNB Nation who all were active graffiti artist were used on the cover of the jacket to create a personal connection and convey authenticity with their target market and buyers who were intune with hip hop, urban and graffiti culture. The inside of the catalog utilized revolutionary, graffiti iconography, street terms as well as visuals relating to hip hop culture all to communicate via the urban vernacular.
BRANDING / FASHION CATALOG / PROMOTIONAL ITEMS / APPAREL
POST NO BILLS-ELEMENTS OF STYLE PROMOTIONAL PACKAGING
Design for PNB Nation apparel company. Starlight Studio designed a packaing system to be applied to existing components for a promotional marketing event that connected to an Urban, Graffiti, Hip Hop culture. A spray can, marker, mop marker and social service peanut butter can were spraypainted and labels designed & applied that connected to their target market.
BRANDING / PROMOTIONAL PACKAGING /COLLATERAL / APPAREL
"pnb nation stands for “post no bills"
The term “post no bills” means, “don't put up advertisements”, we have used this term as a metaphor for individuals to not put up false images of themselves, but to represent whoever they are, from day one,
this has been the guiding principle of our collection.